In 2005, Geoff became the CEO of myYearbook, joining forces with myYearbook’s teenage founders — Catherine Cook, age 15, and David Cook, age 16 — Geoff’s sister and brother. Geoff was instrumental in raising $20+ million in angel financing, venture capital, and venture debt to build the young company into a leading social media destination with 10+ million uniques and 2 billion pageviews per month.

Geoff previously founded EssayEdge.com and ResumeEdge.com from a Harvard dorm, built them into category leaders over the course of 7 years and sold them to the Thomson Corporation in 2003.

Geoff has an A.B. in Economics from Harvard University and lives in Pennington, NJ with his wife Kerri and two-year-old daughter Madeline.